About Us

Born Sweet. Raised Street.

Jelly Urban Squad (JUS for short, because we're lazy) is a streetwear brand run by six jelly beans with big personalities and zero chill. Okay, one of them has chill. We'll get to him.

It started with a simple problem: slogan tees were either dull or trying far too hard. So we made six cheeky characters, gave them strong opinions and put them on t-shirts. Now they're your problem.

The six members of the Jelly Urban Squad in front of a graffiti wall

Meet the mouthy ones

Blaze the leader, Gigglez the joker, Mellow the chill one, Sour the fierce one, Glitch the weird one and Poppi the sassy one. Pick the bean that matches your mood, or collect the whole squad. Meet the Squad

Blaze from the Jelly Urban Squad Gigglez from the Jelly Urban Squad Mellow from the Jelly Urban Squad Sour from the Jelly Urban Squad Glitch from the Jelly Urban Squad Poppi from the Jelly Urban Squad

Made to order, never mass-produced

Every JUS tee is printed on demand, just for you, so nothing sits in a warehouse gathering dust. It's made when you order it. Fewer unsold tees, more attitude. Every tee also wears our jelly drip JUS label on the back of the neck, so everyone knows it's the real deal.

Who's behind it

JUS is a small independent UK brand, run by one human with a lot of tea and a serious Canva habit. Every design starts as an idea in our studio, gets drawn up using a mix of AI tools and Canva, and ends with a caption that hopefully makes you snort.

The Squad Code

  • Fun first, always. If it isn't fun, it doesn't get printed.
  • Room for everyone. The Squad has space for all sorts.
  • Say it loud. Wear your personality on your chest.
  • Good designs, fair prices. Free UK delivery on every order, no minimum spend.

Squad Up. Stay Squishy.